Best Online Store Builders 2019

If you’re looking to set up an online store, the holiday season is the perfect time to start selling online! We compare the best online store builders to help you find an eCommerce website builder that suits your needs. Check out exclusive deals!

    • 14-day money back guarantee
    • User-friendly DIY platform
    • Professional SEO tools
    • Secure payment solutions
    • Sell direct on Facebook & Instagram
    • Transaction fees apply
    • The easiest way to sell online
    • 14-day free trial
    • Easy online site builder
    • SEO features for site visibility
    • Smooth payment experience
    • Social media intergration
    • No transaction fees
    • All-in-one platform to sell online

Best Online Store Builders - Full List

eCommerce Sites
eCommerce Features
This Months Best Deal
Best For New Businesses

  • Sell on Amazon, eBay, Facebook
  • Optimized Checkout
  • Persistent Shopping Cart
  • Advanced Filter Options
  • No Transaction Fees
30 Day Free Trial
No Credit Card Required!

The Good / Boasting a 99.99% uptime, BigCommerce hosts a speedy, reliable platform for selling online.

The Bad / While BigCommerce does offer dozens of stunning templates, only a handful of them are free.

The Bottom Line / BigCommerce's Pro Plan has all of the essential features to efficiently scale your growing business.


  • Easy DIY Platform
  • 14 Day Money Back Guarantee
  • SSL Secure Payment
  • Keep 100% of Your Sales
  • Free Domain
14-Day Free Trial

The Good / Wix eCommerce offers an extremely user-friendly experience making it easy to build and manage your online store.

The Bad / The Wix free web builder does not come with an eCommerce solution.

The Bottom Line / Wix boasts a user-friendly platform best suited for small businesses. 


  • $100 Google Adwords credit
  • Professional templates
  • Mobile checkout
  • Rich product display
Save 10% with Code THETOP10

The Good / With Squarespace, customers can build a beautifully designed store with unlimited bandwidth and products.

The Bad / All communication with Squarespace is digital. They do not offer telephone support.

The Bottom Line / Squarespace provides the ideal website builder for creating a well-designed site to sell your products.


  • Build a Site in Under 1 hour
  • Manage & Track Coupons
  • 24/7 Live Chat Support
Get 40% off during your first 72 hours

The Good / New to selling online? SITE123 provides a user-friendly eCommerce platform with customizable templates, video tutorials, and 24/7 live chat support. 

The Bad / SITE123 has limited support options. Although you can reach support via live chat and social media, SITE123 does not offer a phone number or email for help. 

The Bottom Line / SITE123 eCommerce supports vendors looking to sell physical and digital products worldwide, accepting 80+ currencies and supporting multiple languages. 


  • Sell on Amazon, eBay, Facebook
  • Secure Checkout
  • Abandoned Cart Reports
14 day free trial

The Good / With many affordable plans for creating an online store, Volusion is an intuitive eCommerce platform with a 14-day free trial.

The Bad / Volusion plans do not come with unlimited bandwidth.

The Bottom Line / Volusion eCommerce builder is a user-friendly way to create your online store.


  • Website Hosting Included
  • Open Source Platform
  • Easy Store Migration
  • Mobile Friendly Templates
Free setup call

The Good / WordPress offers a free ecommerce platform with over 400 extensions, both free and paid, for shipping, inventory management, payments, and more.

The Bad / Less experienced users might find WordPress difficult to manage. The site doesn’t offer straightforward packing, and customers must download extensions separately.

The Bottom Line / WordPress Ecommerce has a range of features offered a-la-carte for efficiently managing an online store.

You might be interested in The Best Website Builders

Website Builders Sites
Features We Like
This Months Best Deal
Top DIY Builder

  • 14 Day Free Trial
  • No Tech Skills Required
  • Intuitive Drag & Drop Builder
  • 500+ Designer Templates
  • Advanced SEO Tools
The #1 DIY Website Building Platform

  • Free custom domain
  • Award winning templates
  • 24/7 support
  • In-app mobile editing
Save 10% with Code THETOP10

  • Free domain name
  • Customizable templates
  • Drag & drop builder
  • Powerful SEO tools
Get 60% off with code DISCOUNT60

Joe Schwartz | eCommerce Editor

Our chief content editor, Joe manages a diverse team of content writers. He holds a degree in online communications and his writing has been featured in a wide range of online publications.

Most Commonly Asked Questions about eCommerce Website Builders

eCommerce platforms give business owners the tools to build and manage their online store. Whether you’re just starting to sell your products online or you own a well-established brand, you can find many different eCommerce options to suit the needs of your business. Knowing features offered by eCommerce platforms can improve the success of your store and save you money in the long run.

TheTop10Sites has carefully reviewed top eCommerce sites so you can easily compare pricing and features. To get started, we put together some of the most frequently asked questions about eCommerce solutions.


What should I look for if I’m just starting my online store?

eCommerce platforms usually offer different pricing plans to meet the needs of different businesses. If you are opening a new business, you can look for less expensive options. If you have more than one staff, make sure to check how many users comes with the plan. You should also consider how many products you want to sell and whether that platform and specific plan can accommodate those needs. You can easily compare the prices and features of each eCommerce site with our comparison tool.


How can an eCommerce website builder help me grow my business?

Whether you are opening a new online store or looking to grow your brand, many eCommerce sites offer marketing features that can help grow your business. Features like Google ad credits, email marketing, or search engine optimization can help get the word out about your business to a wider audience.

Meanwhile, analytic tools give you insights to know your customer base more and reach them more effectively. You can also improve site usability with professionally designed templates, better customer support, or features like abandoned shopping cart alerts. In addition, the possibility of selling on social media or via mobile can increase sales. Make sure to review the features in our reviews to see which tools can help to grow your business.


What kind of POS and payment options can I use at my online store?

All eCommerce website builders will offer options for your customers to purchase products at your store. You want to check a couple of things before signing up. A good eCommerce site will accept major payment methods in your preferred currency. You should also check if the platform and plan include any transaction fees when customers purchase using credit cards. You should also consider if the site provides security to protect against fraud and to secure financial information during transactions.


Which eCommerce site makes the most sense for my business?

In choosing an eCommerce website builder, you should consider a few factors such as budget, product offering, number of staff, and experience working with websites. BigCommerce consistently checks the boxes for offering comprehensive features at a great value. Those who feel comfortable can have more control over their site and save a little money with DIY websites. Wix makes a great option for DIY eCommerce website builders with its easy to use drag and drop builder plus affordable pricing.

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