It should come as no surprise that listing your products on Amazon and eBay is a great way to sell products and reach a huge online audience. More recently, Facebook has also become a popular place to buy and sell goods, with the addition of Facebook stores and Facebook Marketplace.
In the past, to sell on these platforms, you would have to post each product individually on each site, upload a description, track sales, sort out shipping, and handle various taxes and regulations. It was a complicated process and many eCommerce store owners chose to sell products only on their websites and not deal with external marketplaces.
However, with the advent of modern eCommerce website builders, online shop owners can now easily utilize omnichannel selling strategies and list products on Amazon, eBay, and even Facebook. Let's take a look at how it's done.
Selling on Amazon, eBay, and Facebook
First of all, you'll need to choose an eCommerce site builder for your website. If you already own a domain and have proper hosting, the eCommerce builder can serve as both your website designer and store builder. If you require a website and/or hosting, eCommerce sites like BigCommerce offer comprehensive packages that make it extremely easy to own, host, design, and launch an online store.
Once you choose an eCommerce builder, you will be instructed to insert some basic information about you and your store, and most importantly, choose a template for your shop. Templates are pre-designed and allow anyone to easily build an online store, even if they lack experience in website coding and design. The best eCommerce site builders offer 100's of templates that are perfect for listing a wide variety of products including clothing, art, tech accessories, home goods, food products, and more.
Once your site is designed and customized you can publish it and customers will be able to make a purchase via your eCommerce website. However, being a new website, your initial traffic may be slow and here's where you'll want to integrate your store with Amazon, eBay, and Facebook
Finally, once your site is live and your product list is updated, you can start the integration process. Builders like Shopify and BigCommerce offer features that allow you to simultaneously sell products on Amazon, eBay, and Facebook once the product is listed on your store. Each marketplace has its own unique integration, so for Facebook, for example, Shopify will allow your Facebook page to be set up with product details, images, and inventory which will automatically update whenever you make a change to your Shopify store.
Similarly, with Amazon and eBay, your product information will be automatically synced in just a few simple clicks, allowing your customers to purchase your products on the world's largest sites.
To get started and build your omnichannel eCommerce store, compare the top eCommerce builders and start building your online store today.