Expert ActiveCampaign Review 2019

In a nutshell: ActiveCampaign boasts a comprehensive email marketing platform providing an excellent option for a range of users, from bloggers to businesses. Plans include unlimited sending, marketing automation, and live chat support. Customers can create beautifully designed email messages with the easy drag and drop tools.

Overview

Providing high quality, comprehensive email marketing solutions, ActiveCampaign is a great service for a wide range of verticals ranging from bloggers to agencies. Email marketing features with ActiveCampaign depend on the package, but all include Unlimited Sending, Marketing Automation, and Chat & Email support. Additionally, ActiveCampaign offers a special 20% discount to non-profits. 

Email Creation & Design

ActiveCampaign email marketing comes with intelligent, bahvioral based email features with real time insights into your campaigns and contacts. Create beautiful tailored emails with completely customizable HTML and CSS, custom data fields, and real-time spam prevention. Your subscription includes free templates with an easy drag and drop interface and free image hosting, allowing users to adjust every image and photo, all while being fully responsive and optimized for mobile devices.

List Management

ActiveCampaign allows you to import your existing contacts from a file or another service. You can even use their contact ​management features to find and work on your contacts. In addition, segment your contacts by their contact data, campaign interactions, activity on your site, interests/social data, and much more. By using contact segmentation, you can better explore contacts, send targeted campaigns, and affect automations. 

Email Sending

Featuring a great, user friendly system for sending emails, ActiveCampaign dynamically shows different content in your messages depending on your contact's data, interactions, social data, and interests. With their unlimited, flexible segmentation, you can automatically customize your message per contact using conditional content to create the perfect message dependent upon a contacts gender, age, and interests. You can also dynamically segment your emails within automations and dictate how you follow up with your contacts.  

Customer Support

Contact ActiveCampaign's customer care at any time via phone, email, or live chat. They also provide an extensive FAQ page for users seeking to answer or troubleshoot questions on their own. 

LitePlusProfessionalEnterprise
Price per year $17.00 $49.00 $99.00 $149.00
Chat & Email Support
Contact & Lead Scoring
CRM w/ Sales Automation
Custom Domain
Dedicated Account Rep
Free Design Services
In-depth Onboarding
One on One Training
Send Newsletters
Site Messaging
Unlimited sending
Unlimited Users
Up to 25 users
Up To 3 Users
Up to 50 users

Joe Schwartz | Email Marketing Services Editor

Our chief content editor, Joe manages a diverse team of content writers. He holds a degree in online communications and his writing has been featured in a wide range of online publications.

Pros
  • Free 14-day trial
  • No setup costs
  • 20% discount for non-profits
Cons
  • Free trial is limited
Bottom Line
Their customer insight tools are perfect for bloggers
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